What HVAC owners are up against.
- Hiring and keeping good techs is near the top of every list in the shop, and the trade's own surveys name the labor shortage among the biggest outside threats too.
- Finding good leads is on the same list, and every fall and spring the phone slows down no matter how good the summer was.
- Costs climb every season. Nearly every shop surveyed raised its prices in the past year, and labor and overhead keep rising underneath.
Paraphrased from the trade's own contractor surveys and the trade press. Nobody is quoted.
We do not sell leads. Your calls come to your phone, from your own name, shared with nobody.
Where we start with an HVAC company.
Same eight departments for every owner. For HVAC companies, two come first and the third is hiring.
- Website and brandA site that loads fast, says what you do in plain words, and books the call, on hosting you own. Your Google listing claimed, complete and matched to your site, so the map and the website tell the same story. Website and brand →
- MarketingMarketing and reputation: a review ask after every job, in your voice, one tap to your Google review box, a past customer list to work through, and the follow up your office sends to open estimates on a schedule. Marketing →
- HRHiring and onboarding: the job ad written, every applicant screened against your bar, and the good ones called back. HR →
The rest of the house, Sales, Operations, Finance, Reporting and Customer service, comes in as your shop needs it.
What this looks like for an HVAC company.
Picture an HVAC company running a few trucks out of one shop: flat out from the first heat wave to the last cold snap, quiet in April and October, and short a good tech all year. The first three steps are the three above. The rest comes in as his shop asks for it.
- The site, built around his map. A page for each county and each town he works most, written about that place; "furnace repair" and "heat pump install" in each town, one page each so the site does not compete with itself; his Google listing matched to it word for word.
- The review ask after every job. Written in his voice for after each install and each tune up, to a page on his site with one tap into the Google review box, plus a list of past customers to work through in the slow weeks.
- Hiring the next tech. The tech posting rewritten in his words, every applicant screened with the same questions and scored, the cleared ones handed to his office in one written format. He runs the interview.
- Requests land in the office. The request page on his site lands straight in his scheduling software, so the office sees a tune up or a new system quote where they already work, and he texts the same link to a caller from the truck.
- Quotes that get an answer. One quote per customer, the base system and the bigger one as options on it. He texts after each quote, the office system reminds on his schedule, and every open quote stays on one list until it is a yes or a no.
- The pricing and the office. What a van has to bill in a day to cover the tech, the fuel and the overhead, rebuilt with him; one system for customers, quotes, jobs, schedule, invoices and payments; and a Monday email built from his own numbers, the week's money and the days worked, to him and his office manager.
Every piece of this is running today for home service companies we work with.
Owner operated. You deal with Alex.
Apex is owner operated. You deal with Alex Arhontoulis, the Founder: on the first call, in the build and at your table every week while we build, then on the rhythm we set together. No account manager. No handoff to a junior team. No dispatcher in another state. Not a big agency, not a call center, not a lead seller.
He has swung hammers on construction sites, run remodels and kept the books, so when you sit down you talk shop: the phone, the quote, the truck, the slow month. Not software. He takes on a handful of businesses at a time and will tell you when he is full. When he is out, a partner covers, and you will meet that partner before they ever join a call.
A small shop built for small shops: Apex is owner operated, and so are most of the businesses it works with, one truck or ten.
What stays yours.
- Your domain.
- Your website files.
- Your Google listing.
- Your reviews.
- Your phone number.
- Your ad accounts.
In your name, on your side of the line, with Apex working inside them as a manager you can remove. If we ever part ways, you keep it. The one line in your footer that says we built the site comes off when you ask.
How the first conversation goes.
It is an audit, not a pitch. We walk one real job from the phone ringing to the money in the bank and count the minutes you spend on each step. You talk, Alex asks. No slide deck, no tool names. You leave knowing what is broken and what we would fix first. If we are a fit, you get a one page plan in your own words, and each step goes live with your yes. If we are not, he will tell you straight.
Eight departments sit behind all of this: Sales, Marketing, Operations, Finance, HR, Reporting, Website and brand, Customer service. Marketing is the door. The rest is the house.
Not an HVAC company? Your trade is here.
What HVAC owners ask.
Half my year is shoulder season. Can a website change that?
A website does not change the weather. What it can do is make sure that when someone in your town searches for a tune up in April or a furnace check in October, your site and your Google listing say the same thing and point to the same phone. The maintenance plans, the reminders your office sends to past customers and the follow up on open estimates are the work we sit down with you on. We will not promise what the phone does. You will see the work.
I need techs more than I need leads. Is that something you do?
Yes, as the grunt work, not as a promise. The job ad written in your words, every applicant screened against your bar within the week, the ones worth your time called back and booked onto your calendar, the rest told no politely. You still run the interview and make the call. Nobody can promise you a tech who shows up. We can take the resume reading off your evenings.
Do you sell leads, or share my calls with other HVAC companies?
No. We do not sell leads. Your calls come to your phone, from your own name, shared with nobody. The site, the listing and the reviews are yours, in your name, on your side of the line.