What electricians are up against.
- The bidShops running unlicensed labor, and people who never pull the permit, bid the same job for less. You carry the license, the insurance and the inspection, and the homeowner sees two numbers.
- The leadsPaid leads from the lead sellers mostly want a price over the phone before anyone has seen the panel, and each one costs you whether or not it turns into a job.
- The permitYou pull the permit and do the job by the book, and an inspection can still hang on something outside the scope of what you were hired to do. The schedule waits.
What electricians say on their own forums, put in our words.
Where we start with electricians.
Most home service owners start with Website and brand and Marketing. For electricians the third department is Sales: the bid is where the job is won or lost against the cheaper quote.
- Website and brandA site that says what you do and where you go: each service on its own page, each town you work written about that place, and your license number where a homeowner can see it. Website and brand →
- MarketingYour Google listing in the right category with real hours, photos of real work and the review ask after every job, matched to the site word for word. Marketing →
- SalesQuotes with options instead of one price, and every open quote on one list, followed up by you and your office until it is a yes or a no. Sales →
We do not sell leads. Your calls come to your phone, from your own name, shared with nobody.
What this looks like for an electrical contractor.
Picture an electrical contractor with the license on the wall, a few vans on the road and a steady run of panel upgrades, EV chargers and standby generators, whose site and Google listing say almost none of it. The first three steps are the three above. The rest comes in as his shop asks for it.
- The site, built around his map. A page for each county and town he works most, written about that place; panel upgrades, EV chargers and generators each on its own page; and his license number where a homeowner can see it, checked against the licensing board's own record before it goes up.
- The listing and the review ask. His Google listing matched to the site word for word, and a review ask in his voice for after each job, the panel swap and the ceiling fan alike, one tap from a page on his site to the Google review box.
- The quote, followed up. One quote per customer, the panel as the base and the generator as an optional line on it, and one list of open quotes he and his office follow up until each is a yes or a no.
- Requests into his schedule. A request page that lands straight in his scheduling software, so the panel upgrade has a site visit on the calendar before he is back in the van, and the same link texted to whoever calls.
- The office and the numbers. One system for customers, quotes, jobs, schedule, invoices and payments; the price rebuilt from what a van has to bill in a day to carry the apprentice and the overhead; and a Monday email built from his own numbers, the week's money and the days worked.
- Hiring the next electrician. The ad in his words, every applicant asked the same questions, licensed or apprentice, what they have wired alone, and scored; the cleared ones handed to his office in one written format. He runs the interview.
Every piece of this is running today for home service companies we work with.
Owner operated. You deal with Alex.
Apex is owner operated. You deal with Alex Arhontoulis, the Founder: on the first call, in the build and at your table every week while we build, then on the rhythm we set together. No account manager. No handoff to a junior team. No dispatcher in another state. Not a big agency, not a call center, not a lead seller.
He has swung hammers on construction sites, run remodels and kept the books, so when you sit down you talk shop: the phone, the quote, the truck, the slow month. Not software. He takes on a handful of businesses at a time and will tell you when he is full. When he is out, a partner covers, and you will meet that partner before they ever join a call.
A small shop built for small shops: Apex is owner operated, and so are most of the businesses it works with, one truck or ten.
What stays yours.
- Your domain.
- Your website files.
- Your Google listing.
- Your reviews.
- Your phone number.
- Your ad accounts.
In your name, on your side of the line, with Apex working inside them as a manager you can remove. If we ever part ways, you keep it. The one line in your footer that says we built the site comes off when you ask.
How the first conversation goes.
It is an audit, not a pitch. We walk one real job from the phone ringing to the money in the bank and count the minutes you spend on each step. You talk, Alex asks. No slide deck, no tool names. You leave knowing what is broken and what we would fix first. If we are a fit, you get a one page plan in your own words, and each step goes live with your yes. If we are not, he will tell you straight.
Eight departments sit behind all of this: Sales, Marketing, Operations, Finance, HR, Reporting, Website and brand, Customer service. Marketing is the door. The rest is the house.
Not an electrician? Your trade is here.
What electricians ask.
The guy down the road is unlicensed and cheaper. What does a website do about that?
It says in plain words what he cannot: your license number, the permits you pull and the inspections that come with them, and the towns you work in. The site and the Google listing carry the same facts, so a homeowner holding two bids can see the difference before the call. The decision is still theirs.
I pay for leads now. Do I have to stop?
No. That is your call, and we never sell leads ourselves. We put what each paid lead costs you next to what the jobs from your own name bring in, and you decide with the numbers in front of you. Your calls come to your phone, from your own name, shared with nobody.
Can panel upgrades, EV chargers and generators each get their own page?
Yes. Each service you want more of gets its own page, written about that work and the towns you do it in: the permit, the inspection, what the homeowner should expect on the day. One search, one page, so the site does not compete with itself.